Hangin' With Mr. Cooper

Living Life

foodandwine:

© Jaeho Hur / fferrone design
Wine Wednesday: Felicia Ferrone (with Jaeho Hur) came up with a prototype for a bottle with an angled opening, like a spout, so it drips less. The off-center neck lets bottles stack efficiently. Head over to F&W for 5 great ways to package wine.

foodandwine:

© Jaeho Hur / fferrone design

Wine Wednesday: Felicia Ferrone (with Jaeho Hur) came up with a prototype for a bottle with an angled opening, like a spout, so it drips less. The off-center neck lets bottles stack efficiently. Head over to F&W for 5 great ways to package wine.

So this is happening in my hometown…
siphotos:

After surpassing 3,000 points in his already illustrious collegiate career, Doug McDermott lands on the cover of Sports Illustrated this week. The image is inspired by a cover of Larry Bird, “College Basketball’s Secret Weapon,” from Nov. 28, 1977. (Lane Stewart, Al Tielemans/SI)
GALLERY: 2014 Sports Illustrated Covers

siphotos:

After surpassing 3,000 points in his already illustrious collegiate career, Doug McDermott lands on the cover of Sports Illustrated this week. The image is inspired by a cover of Larry Bird, “College Basketball’s Secret Weapon,” from Nov. 28, 1977. (Lane Stewart, Al Tielemans/SI)

GALLERY: 2014 Sports Illustrated Covers

First Play - Pharrell Williams, G I R L

Go Listen

buzzfeedsports:

rex:

Sochi Olympics Opening Ceremony Rings.

It’s perfect

buzzfeedsports:

rex:

Sochi Olympics Opening Ceremony Rings.

It’s perfect

buzzfeedsports:

Fan-made "PENIS-ESPN" sign shown on live TV to nation’s delight

buzzfeedsports:

Fan-made "PENIS-ESPN" sign shown on live TV to nation’s delight

maxistentialist:

Cards Against Humanity’s “$5 More” Black Friday Sale

A lot of people have been curious about how our “everything costs $5 more" Black Friday sale worked, and if it was successful for us.

The Idea

This is a difficult time of year for us because we spend almost no money on marketing, and it’s easy for us to get lost in the noise and money of the holiday season.

We initially started talking about doing a Black Friday sale over the summer, and came up with the idea of a “$0.01 off” coupon. I liked the idea, but have always maintained a policy of no deals, no discounts, and no sales  for Cards Against Humanity, even during our Kickstarter. To me the game is always $25, it’s never another price, and doing any kind of deal or discount undermines the simplicity and honesty of the game.

After some discussion, Ben came up with the idea of raising the price for Black Friday and that was so outrageous that I fell in love with it instantly. Two books I read recently that informed my decision were Malcom Gladwell’s David and Goliath and Marty Neumeier’s Zag, which are both kind of shitty business/science books that make the somewhat-obvious point that being small and nimble can give you advantages that huge lumbering opponents don’t have. Anyone can do a sale for Black Friday, but nobody but us could get away with raising their prices and risking a ton of sales just to make a joke.

The other guys were pretty skeptical, but Ben and I convinced them one by one, 12 Angry Men style, until they agreed to let us try a truly insane pricing experiment. The final piece needed to convince everyone was the mockup of the landing page that I designed, with the glowing “consume!” button. Once everyone saw how funny that looked, they knew we had to go through with it.

Execution

Nothing crazy here. I put together a landing page and we replaced all the “buy” buttons on our site with the new pricing. I edited the FAQ to include:

Why do all of your products cost more today?

We’re participating in the tradition of “Black Friday,” an American holiday celebrating a time when the Wampanoag tribe saved the settlers of Plymouth Colony with incredible deals. All of our products are $5 more today only, so you can enjoy buying them that much more.

I’m mad that you’re making a joke about Black Friday.

You’re probably a bad person.

We called our contact at Amazon and explained the idea for the sale to them. They thought it was funny but were also pretty annoyed - apparently monkeying with pricing on the biggest sales day of the year isn’t as funny to Amazon as it is to us.

Reception

The sale made people laugh, it was widely shared on Twitter and Tumblr, and it was the top post on Reddit. The press picked it up, and it was reported in The GuardianUSA TodayPolygonBuzzFeedAll Things DChicagoist, and AdWeek. It was even the top comment on The Wirecutter’s front page AMA, which had nothing to do with us.

I was pretty sure that our fans would be into the “$5 more” sale, but I had no idea that it would turn a day where we’d normally be totally overlooked into a huge press hit for the game.

Sales

So how did we do? A little better than last year. We kept our position as the best-selling toy or game on Amazon. My guess is that peoples’ buying decisions just weren’t that affected by $5.

The interesting thing to note is that we got a nice lift in our sales the day after Black Friday (“Regret Saturday”). That might be from people who were waiting to buy the game until it came back down in price, or, more likely, those are sales from people who heard about the game after our Black Friday press. Not bad for an ad that paid us to run it.

(Source: maxistentialist, via cah)

foodandwinephotos:

Thomas Keller came by the F&W Test Kitchen today to whip up some incredible pizza waffles. The best part? They were completely gluten-free thanks to Cup4Cup, a gluten-free flour created by French Laundry chef Lena Kwak (pictured).  

(Source: foodandwine)

GQ’s Rapper of the Year Kendrick Lamar freestyles over Stelios Phili’s “Want (feat. Leaf” 

http://www.youtube.com/user/GQVideos

https://soundcloud.com/steliosphili

yahoosports:

Oh. My. Goodness.